Psiphas Psychological Application Ltd. was established in 1993. The company has many customers most of which are large organizations which employ 500 employees and more. Over the years, hundreds of thousands were tested and evaluated by Psiphas' products. Psiphas is owned and managed by Dr. Peretz Socher and Avi Ben-Yehezkel (M.A.) psychologists with extensive experience in the areas of social-vocational psychology. Dr. Socher completed his masters degree, cum laude, at the Department of Psychology of Tel-Aviv University. He continued at Tel-Aviv University and received his doctorate. Dr. Socher has extensive experience in the development of tools, applications and diagnostic systems, selection and evaluation as well as in psychometric research and applied social research. Dr. Socher served for many years as a vocational psychologist in the Israel Defense Forces and as the "Head of Selection" in Military Intelligence. Dr. Socher taught in the Tel-Aviv University School of Education between 1992 and 1997. Dr. Socher is a specialist in Social-Vocational Psychology, a member of the Israel Psychological Association, a member of the Vocational Section of the Israel Psychological Association and a member of the Israeli Psychometric Association. Avi Ben-Yehezkel received his masters degree in vocational psychology from Tel-Aviv University and is a member of the Israel Psychological Association. He has been involved, in the area of vocational psychology, since 1989. For many years Avi has been involved in the area of media communication(news and social issues) with the Voice of Israel and "Galei Zahal" – the army broadcasting station. Avi Ben-Yehezkal has vast experience in building computer systems for the social sciences, psychological-vocational research and vocational evaluation and diagnosticis. Avi Ben-Yehezkal is a member of the Israeli Psychometric Association.